machines with friends, neighbours and even complete strangers.

In a recent interview in the Financial Times, Electrolux CEO Jonas Samuelson suggested that we should be applying the same model as Uber use for car sharing.  If you are not using your washing machine, he suggests you invite someone else to and charge them for the privilege.   

I’m not sure about you, but I don’t relish the idea of a stranger using my machine to wash their smalls.  In fact, I’m not even keen on letting my friends use it ether.  That’s before you start to consider how a booking process would be set up and the security aspects.

Thanks very much, Mr Samuelson, but that’s a non-starter as far as I can see.

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